In this era of eCommerce and online shopping, website design is an important element that plays a significant role in your sales growth. When you are selling online, building trust and enticing users to purchase is much harder than in real life. Potential customers judge your online store or eCommerce website in seconds. And your website design can make or break the overall experience on your website.
Website Design Mistakes to Avoid
In this blog post, we will share common website design mistakes that can ruin your sales and conversion rates. By avoiding these mistakes, you can improve the user experience on your website to boost conversion rate and credibility as well.
1- Outdated Design
Online users just take 3 to 5 seconds to judge a website. This means, you just have 5 seconds to grab the attention of potential customers and prove that your website is reliable and has the information they need before purchasing anything. This is where an appealing yet simple web design comes in handy. If your website design is outdated, you must give it a quick boost by choosing a design that is fresh, appealing and mobile-friendly as well. Choose elements that ensure continuity and simplicity across different pages on your business website. These days, website builders are easily accessible that come with easy-to-use and highly customizable themes and templates.
2- Improper Use of Colors
The wrong color scheme can ruin the user experience on your and can make them bounce away. A great color combination can have a positive impact on visitors to make them stay longer. When designing a new business website or upgrading an existing one, make sure to choose the best colors that encourage users to spend more time and buy your stuff.
Red, yellow, pink, and green are the colors recommended by web design experts as they are more friendly to boost mood and encourage customers to make purchases. Creative use of your brand color is also a great idea to maintain brand consistency and increase brand recognition.
3- Poor Website Navigation
When users face trouble in finding the information they need, they are more likely to leave it for another best option. Users who are frustrated with navigation are less likely to visit your site again. Don’t make your visitors feel overwhelmed and provide them with a seamless navigation experience to help them find easily whatever they need on your website. Categorizing products properly, using a search bar, interlinking and proper call to action are some best ways to improve the navigation of your online store or business website. This also improves their buying journey to keep them visiting back for more.
4- Missing Call-to-action Buttons
The core purpose of a call to action button is to encourage visitors to take a particular action. The lack of proper calls to action on website pages discourages users to buy from you or subscribe for your newsletter. It is the worst website design mistake you should avoid at any cost. Whether you want visitors to join your email list or want them to buy your products, use appealing call to actions and place them strategically throughout your website for increased visibility. This also helps improve interaction with customers and assists them through their shopping journey.
4- Slow Loading Pages
Slow loading pages are another reason people bounce away from your website. Consumers are impatient these days and they want all websites to load quickly across desktops and mobile devices. And if your website takes more time to load properly, it is time to pay attention to it. Optimize your business website or online store for speed to improve the overall user experience. Try to choose a reliable hosting company, use high-quality and compressed images, use fewer plugins and opt for a mobile-friendly web design to make your website load faster.
5- Pages with Wall of Content Only
Modern consumers opt for online shopping due to the convenience it offers. They want to find the most relevant and useful information & details on your website within moments. They don’t want to read bulky articles on an online store when it comes to making some purchases. So don’t give them wordy contents to read out before they make final purchasing decisions. Use a balanced blend of text, images, videos, and other visuals on your website to grab the attention of potential customers and provide them with accurate and relevant information immediately.
Industry experts suggest the KISS (keep it short & simple) approach when it comes to share details and information about products or services you offer. Write short but comprehensive product descriptions to let users know about your products at a glance.
6- Overuse of Ad banners
Excessive use of ad banners on your website is one of the worst design mistakes that ruin your sales and conversions. Plenty of banner ads on your website annoy users and make your business less trustworthy and spammy. Even some ads also cover important details and information on your web pages to discourage users from buying your products.
Try to use fewer and more relevant banner ads on your website to improve user experience and increase conversions. Make sure an ad banner or pop-up ad doesn’t appear suddenly when visitors are getting details about your products. Instead, opt for exit intent pop-ups to increase conversions and give users a reason to keep visiting your website.
7- Using Stock Images
Visuals are an integral part of website design and they incredibly increase the overall appeal of your website and landing pages. But users really don’t want to see repetitive stock images they often find while surfing the web. Using stock images is another design mistake that ruins your sales and every online business must avoid it. Try to capture original and real-world images for your landing pages and product pages to increase trust and credibility. People love original content and when they find images containing your products in real world life, they are more likely to purchase from you.
Conclusion
If your website has all or any of the above-mentioned website design mistakes, you should consider a quick redesign to give it a quick boost and aesthetic appeal. If you are not sure how to redesign your business website or online store, you should partner with a reliable web designing agency to boost your sales and conversions.
